Given the headache that often results from trying to scrape ketchup out of a glass bottle with a knife, this easy quirt solution was a hit with kids and parents for more than one reason. The Ketchup Is Known For Its Superb Flavor. Three new colors of the condiment will hit grocers'' shelves nationwide in late April, but children and parents won''t have a clue what's inside the EZ Squirt bottles until they squirt it or draw with it on their favorite foods. Purple reigns. Heinz EZ Squirt was colorful ketchup in a squeeze bottle. It wasn’t actually slime, but Heinz’s EZ Squirt green ketchup looked a lot like the goop otherwise clogging the zeitgeist. The first new color … The first color that was rolled out was green, which was followed by blue, purple, and a mystery color (kids love mystery colors) which could be orange, teal, … Awesome Orange, Totally Teal, Stellar Blue, Passion Pink and Funky Purple soon became EZ Squirt products and, if that wasn’t wacky enough, Heinz even introduced a Mystery Color … Heinz hopes the new design and wild color will encourage its biggest ketchup fans -- children ages 4 to 12, who consume more ketchup per capita than any other group -- to use even more of it. An in-depth understanding of the target audience is critical to product success. Heinz's EZ Squirt Funky Purple ketchup did not, unfortunately, become a staple of my pre-teen diet over the next few years, but was rather an exasperated one-off from a … The iconic American brand that we all know and love. When salsa developed a sufficient following to pose a serious threat to Heinz… The product was available in a squeezable container and was eventually discontinued in 2006. Additional info:Medium.com – What is EZ Squirt?ABC News – info on the launch of this food innovationGuff.com – rumors that Heinz may be re-introducing the colorful ketchups.. Heinz EZ Squirt comes in the following colors: Blastin’ Green Funky Purple Orange Teal Pink Blue . Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. That name doesn't ring a bell at all and I was very confused. Conversely, lack of color is also off-putting, or at least, not very lucrative as Pepsi found when they introduced the world to Crystal Pepsi. Heinz EZ Squirt is the best way to put color in your plate and have fun during every meal! EZ Squirt ketchup was made for kids. Green (and purple) absolutely did not fly for Heinz ketchup consumers in 2000 when almost nobody jumped on board the EZ Squirt train! Heinz EZ Squirt. It was the coloring. 2000 – 2006Iconic ketchup maker Heinz launched crazy-colored ketchups that came in Blastin’ Green, Funky Purple, Stellar Blue, Passion Pink, Awesome Orange, and Totally Teal. The company already produces Blastin' Green, Funky Purple and Mystery Color ketchup in addition to the traditional red variety, and the blue variant was created in response to popular demand, in particular from children. The real reason Heinz EZ Squirt ketchup disappeared. Colorful novelty products are undeniable hits with children. In October 2000, the company introduced an artificially-colored ketchup that featured a nozzle like a bottle of glue, and allowed for the user to squirt the colorful concoction on foods (via Business Insider). Heinz managing director Keller squeezes EZ Squirt green ketchup on his fries during a promotional presentation at the Heinz North Side plant in 2000. However, like so many colorful fads, this one wore off as well, and the product was ultimately discontinued in 2006. But…this promise was endangered when Heinz learned that Advertising Age planned to scoop them with a story about EZ Squirt six full months prior to the product’s planned January 2001 launch. Heinz Ketchup announced yesterday that Heinz EZ Squirt Funky Purple(R) will join Heinz EZ Squirt Tomato Red and … Green and purple colored ketchups were also available for a … Heinz Colored Ketchup. 401627 01: Heinz ketchup, in multi colored squirt bottles, are displayed February 27, 2002 in this company supplied photograph. The ketchup launched in green and red-colored varieties, which were later joined by purple, pink, orange, teal, and blue. 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