And as Adidas Puma started its job with making boots and continued as a multi-sport brand with the logo of leaping Puma. 17 February 2015, 10:20 am Feb. 17 -- Kering CEO Francois-Henri Pinault has diversified from luxury to sporting-goods by acquiring Puma in 2007. PUMA is also a German brand that can be called the brother of Adidas as was created in 1948 by the brother of Adi Dassler – Rudolf Dassler.Initially Puma was called “Sportschuhfabrik Rudolf Dassler (RUDA)”. Can Puma Really Compete With Nike and Adidas? In comparison, Puma’s 2018 sales were 4.6 million euros ($5.1 billion), Adidas’s were 19.9 billion euros ($22 billion) and Nike’s reached more than $30 billion. Nike is the giant of the industry. Nike’s competitors consist of any brand that is selling sport shoes and apparel, especially brands like: Asics; Puma; Adidas; Reebok; The rivalry in the sports wear industry is very intense. Nike, Adidas and Puma are the largest footwear companies in the world with an impressive product portfolio. Interestingly, the founder of Adidas and the founder of Puma were brothers. Under Armour … Adidas appears to have room for growth. It is quite clear that Adidas is far ahead then Puma. Over 2015-2017 it grew its footwear revenue and took over the market. After reporting stellar earnings the last few quarters, Puma is still a much smaller brand than Nike and Adidas. Its CEO says that's not a problem. Nike, Adidas, and Puma. Compare Nike to its competitors by revenue, employee growth and other metrics at Craft. However, they had falling out long back in 1948, which gave rise to two major footwear brands – Adidas and Puma. Justin Bieber's gym look was refreshingly simple, but a Nike shirt with Adidas sneakers is one the biggest logo-mixing sins one can commit. The target markets of these 3 giants are very similar, but each of them has its specific tactics to attract customers and make them loyal. Adidas, Nike, and Under Armour are competitors in the lucrative market for athletic wear. Nike competes with numerous athletic and leisure shoe and apparel companies all over the world. In particular, Nike and Adidas have put in place some effective marketing strategies that have helped the company grow over the years. Each of these companies has conquered the markets with its quality and innovative products. Nike's main competitors include Anta, lululemon athletica, VF Corporation, Adidas, Reebok, ASICS, FILA, Puma, Under Armour, Skechers and New Balance. Puma is the third Nike competitor which is known for its running shoes as well as apparels and Clothing. 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